Terms & Conditions

The Papers Incorporated cannot screen all advertisements to eliminate possibilities of fraud or misleading information. If it sounds too good to be true, it usually is.  Persons responding to ads are advised to contact the Better Business Bureau in your area or the Indiana Secretary of State’s Fraud Hotline before sending any money. 1-800-223-8791

Credit Policy

New accounts are asked to pay in advance. Credit extended to accounts only with reliable references. Statements must be paid within 30 days of billing date. A service charge of 1-1/2% per month will be applied to unpaid balances of 60 days or more, representing an annual percentage rate of 18%.


Display advertisements set up but cancelled prior to first insertion will be charged at one third (1/3) the cost of the ad. The cancellation deadline is the same as the advertising deadline because much of our cost is involved in the production of the ad itself.

Advertising Position

Position is not guaranteed, although we will make every effort to meet requests. When an advertisement appears on a certain page or location, no guarantee is given that such a position will continue for additional insertions. The advertiser will not be notified prior to publication if we find it necessary to run ad elsewhere.


We can compose your ad or you may submit it electronically. Shopping Guide News is digitally composed on Macintosh Computers. Submit ads as .tif, .eps, or .pdf files. ASCII (generic text) may be submitted via email or on CD/DVD. Contact your account representative for guidelines on preparing ads electronically. Graphics for ads can be emailed as PDF files to adcomp@the-papers.com. If you have any questions, give us a call and we’ll walk you through it. All images supplied must be 300 dpi.

Tear Sheets

All of our publications are now available on our website in page form. Simply pull up the appropriate publication, locate the page containing your ad and print it out in your office at your convenience. Proof of publication along with the entire publication is at your fingertips.

Conditions Governing Advertising

Advertiser and/or advertising agent assumes all liability for advertisement published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against Shopping Guide News. Shopping Guide News reserves the right to refuse or cancel any advertising that is considered offensive, misleading or detrimental to the public, the magazine or another advertiser and to edit advertising at its discretion.

Errors in Advertising

In the event of error, Shopping Guide News will be responsible for the first insertion only. Errors which are not the fault of the advertiser will be rectified by republishing without charge that part of the advertisement which was in error. Claims for errors in advertisements allowed for first insertion only, and all claims must be made within 30 days. Shopping Guide News shall be under no liability by reason of omissions of any advertisement ordered for publication.